Stephanie Adkins Fitness

Stephanie Adkins Fitness Growth Plan

by The Lab

Built for 100 Clients. Designed for Legacy.

Transform your fitness business without the hustle

The Vision

Overview

Stephanie Adkins Fitness is a high-impact, high-integrity coaching brand serving women who are done with gimmicks and ready to get real results in their weight loss and muscle building journey. But to reach the next level, we need a lead machine — not just hustle.

That's where The Lab comes in.

Our mission? To help Stephanie scale her brand to 100 paying clients, launch a premium $3,000/month personal coaching offer, and automate every non-human-touch part of her business so she can focus on changing lives — not chasing leads.

The Numbers

Growth Goals

0

Current Clients

0

Target Clients

Find Your Perfect Niche

Identify 3-5 profitable niche categories to target specific client segments and create tailored marketing campaigns that speak directly to their unique needs.

The Roadmap

The Lab's Strategic Plan

✅ Create & Optimize Google My Business

Claim and verify the listing
Add professional photos, business hours, services
Use client-driven language ("Fitness for Women")
Post bi-weekly updates and transformations
Tie to location-based search keywords

✅ Drive Local Business Leads

Set up a laser-focused Google AdWords campaign
"Personal trainer for women"
"Weight loss and muscle building coach"
"Women's fitness coach [City]"
Use radius targeting to drive high-intent traffic within 20 miles

✅ Scale to 100 Paying Clients

Launch a referral rewards program for current clients
Re-engage old leads through text + email + retargeting ads
Create a scarcity-based flash offer (only 10 new coaching slots available)

✅ Weekly Newsletter

Simple + value-packed emails every Sunday
Topics: mindset, fat loss tips, muscle building, success stories
Include a "client spotlight" and one strong CTA
Newsletter becomes Stephanie's voice in their inbox

✅ Request Google Reviews from Clients

Build a review request automation via text/email
Incentivize it: "Leave a review and get a free 30-minute mindset call!"
Add a QR code in the gym or link in email footer

✅ Automated Text System

Lead nurturing (immediate text reply when someone fills out a form)
Appointment reminders
Motivational check-ins + challenge prompts
Re-engagement texts for past clients or no-shows

✅ Lead Capture Form on Website

Above-the-fold form with the CTA
"Not sure what to do next? Let me show you. Fill this out to book a free 15-min Fitness & Nutrition Audit."
Connect directly to CRM + triggers automation flow

✅ Pop-Up with Value

Exit intent pop-up offering a freebie
"Before You Go… Download the Top 5 Mistakes Women Make When Trying to Lose Weight and Build Muscle"
Captures email + phone number

✅ Launch $3,000/Month High-End Coaching Offer

"THE VIP FIT ELITE: Private Transformation for Women Ready to Own Their Power"
1-on-1 virtual coaching
Customized nutrition and workout plan
Direct Voxer access to Stephanie
Full lifestyle blueprint: stress, sleep, supplements
Weekly Zoom check-ins + progress tracking
Only 5-10 clients accepted per quarter

✅ Free High-Value Lead Magnet Suite

PDF Guide: "Top 7 Muscle-Building Workouts for Women"
Checklist: "Is Your Fitness Plan Working Against You?"
5-Day Email Series: "Get Your Confidence Back"
Short video: "Why Cardio Alone Won't Get You Results (And What to Do Instead)"

Bonus: What Stephanie Gets with The Lab

Beyond the strategy, here's what makes The Lab different

Fully Done-For-You Automation

CRM, email, text, and scheduling systems set up and managed for you

Fractional Marketing Team

Expert marketing and sales team without the payroll headaches

Personalized Dashboard

Track leads, open rates, and conversions in real-time

Ongoing Strategic Calls

Your outsourced CMO, always available for guidance

Scaling System

A business system designed to grow with you

The Investment

Pricing Structure

We're committed to your success with a pricing model designed to grow with your business

First 30 Days

FREE

We'll prove our value before you pay a cent

Phase 1

Full strategy implementation
Setup of all systems
Initial campaign launch
Daily optimization
Weekly progress calls

Months 2-3

$500/month

Scaling phase with reduced investment

Phase 2

Campaign optimization
Lead nurturing systems
Conversion tracking
Weekly strategy calls
Performance reporting

Month 4+

$1,250/month

Full-scale growth partnership

Phase 3

Advanced campaign management
Continuous optimization
New strategy implementation
Dedicated account manager
Monthly executive reports

Our pricing structure is designed to align with your growth journey. We start with a free trial period to demonstrate our value, then gradually increase our investment as your business scales and generates more revenue.

The Schedule

Timeline

Phase 1: Foundation

Week 1-2

GMB, Lead Capture, Newsletter, Reviews

Phase 2: Automation

Week 2-4

Text System, Lead Magnet, Pop-Up

Phase 3: Lead Gen

Week 3-5

Google Ads, Local SEO, Referral Push

Phase 4: High-End Offer

Week 5-6

Sales Page, Launch Campaign

Phase 5: Flywheel

Week 7+

Review > Referrals > Retargeting > Refills

The Focus

Niche Category Identification

As part of our strategy, we'll help Stephanie identify 3-5 profitable niche categories to target specific client segments, such as:

Busy Professionals

Women with limited time for fitness who need efficient, effective workouts

New Mothers

Women looking to regain strength and confidence after pregnancy

Age-Specific Groups

Women in their 30s, 40s, or 50+ with unique fitness needs

Goal-Oriented Women

Wedding prep, athletic events, or managing health conditions

Corporate Wellness

Programs specifically designed for female employees

By identifying these niches, we can create targeted marketing campaigns, specialized offers, and content that speaks directly to each segment's specific needs and challenges.

Ready to Transform Your Fitness Business?

Let's build a fitness empire that changes lives, creates freedom, and establishes your legacy.